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Together we can make anything better!


Personas, Surveys, Interviews, Focus Groups, Task Analysis

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Menu and Navigation Design, Card Sorting, Tree Testing

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Expert Review, Out-of-Box Experience, Benchmarking, Competitive Analysis, Product Testing

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“Wichita State has created the majority of the documentation that has reduced my learning curve on this program. They have set the gold standard for how we should be working with the Sponsored Projects Office. I can’t speak highly enough on how much it has helped me get up-to-speed.”

M.F.S., Crew Systems, USAF

Our web application project needed to be evaluated by UX professionals as well as target users before releasing to customers, so I recommended to my team that we engage WSU because of past experience with them. They are very professional, thorough, and presented well-written documentation at the end of the evaluations. Kudos to all involved!

Randy Roche, Software Delivery Manager , SE2 LLC

“The facilitator was very good – especially about covering some of the prototype deficiencies. He asked excellent questions and did a good job of having the participant think through the tasks a little more.”

Lead Software Developer

“We needed to quantify the productivity benefits of our client’s product. The Optimize team provided an end-to-end solution, from designing the study, executing the research, to delivering final results. The team was very thoughtful in their approach and prompt in their communication. The final results were well received. I look forward to working with the Optimize team on future projects.”

Alex Sumarta, Consulitng Director, International Data Corp.
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Wichita State University
McKinley Hall, Room 102
1845 N. Fairmount St., Box 34
Wichita, KS 67260-0034