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Together we can make anything better!

REQUIREMENTS GATHERING

Personas, Surveys, Interviews, Focus Groups, Task Analysis

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INFORMATION ARCHITECTURE

Menu Design, Card Sorting, Tree Testing

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USABILITY EVALUATION

Expert Review, Out-of-Box Experience, Benchmarking, Competitive Analysis, Product Testing

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MARKET‑BASED FIELD SERVICES

Store Audits, Intercept Interviews, Mystery Shopping

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“Wichita State has created the majority of the documentation that has reduced my learning curve on this program. They have set the gold standard for how we should be working with the Sponsored Projects Office. I can’t speak highly enough on how much it has helped me get up-to-speed.”

M.F.S., Crew Systems, USAF

Our web application project needed to be evaluated by UX professionals as well as target users before releasing to customers, so I recommended to my team that we engage WSU because of past experience with them. They are very professional, thorough, and presented well-written documentation at the end of the evaluations. Kudos to all involved!

Randy Roche, Software Delivery Manager , SE2 LLC.

“The facilitator was very good – especially about covering some of the prototype deficiencies. He asked excellent questions and did a good job of having the participant think through the tasks a little more.”

Lead Software Developer
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CONTACT

Optimize
Wichita State University
1845 N. Fairmount St., Box 34
Wichita, KS 67260-0034

316-978-3807

FOLLOW @WSUOptimize