Our Team 2017-09-18T16:30:39+00:00


Optimize is staffed by three full-time personnel with training in Human Factors with experience evaluating products and improving user experience. The Leadership team executes the administrative responsibilities related to conducting research with the University: writing proposals, creating budget/quotes, securing IRB approvals, and completing payments to your participants.


Optimize is closely affiliated with the WSU Human Factors program and its faculty. Our team of HF faculty, advisors and consultants lend their time and expertise to many of the Optimize projects that match their specialized research areas of interest: Human-Computer Interaction, Transportation, Perception, Usability, Psychometrics, Decision-making and more. To work with a specific person on a project, please contact them directly through the links below.


Optimize is staffed by experienced researchers who are part of the Human Factors graduate program at Wichita State University. Many have experience working in industry as UX professionals and interns. Areas of research specialty include interface design, gaming, technology in healthcare, automation, human error analysis, mobile devices, scale development and evaluation, educational technology, and eye tracking.


Over 20 past graduates of Optimize (previously Software Usability Research Lab; SURL) now work in a variety of industries as Human Factors professionals or upper management. All PhD students complete an internship prior to graduation and then are employed in various industries including: software, hardware, aircraft, insurance, education, finance, travel, and research & development. Our alumni have worked as independent consultants and at various local, national and international companies like: Microsoft, Google, NetApp, Lockheed Martin, Boeing, Dell, YouTube, PerfectForms, Capitol One, Honeywell, State Farm, Country Financial, General Atomics, and Sandia National Labs (to name a few).