2 Mar
  • Personas displayed on a whiteboard

Know Thy User

2018-03-02T20:24:48+00:00 March 2nd, 2018|Publication, Requirements Gathering, Research, Services|

A persona is a representative character profile that creates a story/visualization about a realistic user or user group. Best used early in the design cycle, personas guide the discovery of who the users are, what needs and expectations they have, and how the new product or service will benefit them.