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Requirements Gathering 2017-06-30T20:10:00+00:00

The Optimize team will help you analyze your user’s needs, expectations of services, terminology, and experiences using a variety of methodologies. We understand the wealth of information the user holds, and we have several tools to help extract the opinions and impressions they hold. We can help create the best questions to ask in order to get to know your product’s end-user, learn about their behavior, needs and goals. Our team can synthesize the results to guide product development and design.

For more information or to request a bid for services, please contact us.

FOCUS GROUPS AND INTERVIEWS

  • In-person discussions
    • Focus Groups = 8 to 10 persons to gather information from multiple perspectives
    • Interviews = 1-on-1 to collect targeted information and direct feedback
  • Qualitative data of users’ opinions, perceptions, attitudes and ideals relating to a specific product or program
  • Results are used as the basis for further evaluation methods

SURVEYS & QUESTIONNAIRES

  • Online software collects large amount of data quickly from specific users
  • Data collected is customizable to the project needs
  • Qualitative data of users’ opinions, perceptions, attitudes and ideals relating to a specific product or program
  • Quantitative measured analyzed statistically for objective data
  • Results are used as the basis for further evaluation methods, and/or secondary to performance data

TASK ANALYSIS

  • Observational evaluation conducted early in the product design lifecycle
  • The team observes the end-users in action to understand how they use a product, perform tasks and achieve the end-goals
  • Quantitative data measures participants ratings, prioritizations, and group differences
  • Data analysis identifies the essential tasks that your product must support in order to provide the best user experience
  • Results are used to drive the design and inform other parts of the process and further evaluation